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THE PB
Rambling about product & AI
This blog started as a handbook of advice, rants and whatnots collected out in the field of Product Management through my very own looking glass.
Fast forward to 2026, I am now a Product Builder, diving head-first into the AI rabbit-hole. Exciting times!

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Voice AI Evaluation Harness
Measure the contract, not the vendor A one-day harness for choosing a voice provider, and the three things it told us that no leaderboard could. 12 October 2026. Every figure below is from runs made between 5 and 9 October 2026; vendors change their models and prices under you, so read the numbers as a dated snapshot and the method as the point. The app we work on has a microphone button. A user asks it, in one breath, to add two items to a list and set a reminder for tomorro

Yoav Rattner
Oct 1211 min read
How Audio Products Actually Get Built: From Roadmap to Reality
There’s a common assumption that product development is a linear process. You define a roadmap, build features, and ship them. In reality—especially in audio—that model doesn’t hold. What actually happens is a continuous loop of iteration, constraint handling, and negotiation between engineering, product, and customers. The process usually starts with what looks like a standard roadmap cycle: market research, competitor analysis, and internal ideation. But even here, the work

Yoav Rattner
Apr 233 min read
Alibi Discovery
Did that title make you cringe? I used to have the same reaction, but that has changed. Product Discovery has become somewhat of a holy...

Yoav Rattner
Jan 26, 20222 min read
The PM formula
(User_Value - User_effort) * (Company_Value - Company_cost) = Product Value Proposition. I consider this 'formula' as a pretty accurate...

Yoav Rattner
Jan 20, 20222 min read
The PM will do it
So, what does the PM do anyway? Research, analyze, benchmark, define, prioritize, test, analyze, benchmark, prioritize, check. What else....

Yoav Rattner
Mar 1, 20211 min read
Alignment
I have mentioned alignment in earlier posts, however it certainly a subject that deserves its own post. Let's align on it ;) Yes, a...

Yoav Rattner
Mar 1, 20211 min read
Drive
"Drive the product cycle from planning to execution", stop me if you've heard this one before... but, what does this driving the product...

Yoav Rattner
Jan 23, 20212 min read
Usability over looks
Yes! Finally a post about UI and UX. Undoubtedly one of my favorites. Of course I also love the technology behind the scenes, but a...

Yoav Rattner
Dec 14, 20202 min read
Accountability.
No puns here folks, this is serious stuff. Accountability is everything. It may be the most important professional trait in many...

Yoav Rattner
Dec 14, 20201 min read
DDD
Back in the 80's, as the Compact Disc was emerging, we were all obsessed with the Recording/Mixing/Mastering process being done in the...

Yoav Rattner
Dec 14, 20202 min read
A game of hot potato
Catch! Now, throw it back. As a product manager, you will face interrupts. A LOT of interrupts. Sometimes your day will be pretty much an...

Yoav Rattner
Nov 24, 20202 min read
Welcome to the matrix
Matrix management, that is. As a product manager, you have access to resources - engineers of multiple disciplines, UI/UX designers, the...

Yoav Rattner
Nov 18, 20202 min read
The PM
After ten years of product management, it seemed like the right time to start jotting down some of what I have learned; aside from making...

Yoav Rattner
Nov 17, 20202 min read

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